Fast forward a couple of years, and a host of innovative launches, and clean mascaras no longer compromise performance for a natural-leaning formula. I’ve now tested countless products that deliver sky-high volume and good-for-lash ingredients, and lately, I keep reaching for one cherry red tube. The Kjaer Weis Im-Possible Mascara promises fluttery, look-at-me lashes, and believe me, it truly delivers on that claim. Then to make sure the formula stays hydrating—the mere thought of dry, crunchy lashes sends a chill up my spine—it contains raspberry water, sunflower seed oil, and marula oil. Not only do these ingredients nourish the teeny hair follicles and condition the strands, but they also boast antioxidant properties that protect the delicate wisps from environmental aggressors, thus encouraging healthy lash growth.
Kjaer Weis Im-Possible Mascara However, the Im-Possible Mascara proves especially transformative for my lashes—all I need is one coat to make them appear instantly more spider-like. And every time I pump the wand in and out of the tube, I marvel at the creamy formula; my lashes never feel stiff, even as I apply multiple layers. Somehow the wand also picks up just the right amount of pigment each time—I never have to wipe off excess mascara on the sides of the tube. (That’s one of Weis’ major pet peeves, she told me, as it’s a recipe for messy clumps.) And the flat side of the wand makes it easy to wiggle some product onto my outer lash corners, which tend to droop on their own and make me appear sleepy. Most importantly, though, the pigment lasts all day long without smudging or making my eyelashes feel brittle. So in the name of performance and eyelash health, I can’t sing enough praises.
